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SECTION 1 please use the book below as a reference for the assignments. EBOOK COLLECTION: Fortenberry, J.L. (2010). Health care marketing: Tools and techniques (3rd ed.). Sudbury, MA: Jones and Bartlett. DQ1-Select a conceptual framework from the Fortenberry text. How might the framework be used to address a marketing problem at your organization? How could the model be improved? Ground your analysis in peer-reviewed literature. MINIMUM TWO REFERENCES IN THE BODY OF THE TEXT DQ2 Select a different conceptual framework from the Fortenberry text.
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SECTION 1 please use the book below as a reference for the assignments. EBOOK COLLECTION: Fortenberry, J.L. (2010). Health care marketing: Tools and techniques (3rd ed.). Sudbury, MA: Jones and Bartlett. DQ1-Select a conceptual framework from the Fortenberry text. How might the framework be used to address a marketing problem at your organization? How could the model be improved? Ground your analysis in peer-reviewed literature. MINIMUM TWO REFERENCES IN THE BODY OF THE TEXT DQ2 Select a different conceptual framework from the Fortenberry text. What are the framework’s limitations? Explain why the model would be of limited usefulness in analyzing contemporary health care marketing problems. Ground your analysis in peer-reviewed literature. MINIMUM TWO REFERENCES IN THE BODY OF THE TEXT C) DQ3-Select a different conceptual framework from the Fortenberry text. After identifying one of the framework’s main variables, explain how marketing practitioners could use specific questions to measure the variable. Ground your analysis in peer-reviewed literature. MINIMUM TWO REFERENCES IN THE BODY OF THE TEXT C)DQ3 is extremely important – and challenging. Please do not generically describe how a study could be conducted using the conceptual framework. When developing your response please be sure to provide: · The EXACT phrasing of the questions you recommend to measure the framework · The literature to support the reliability and validity of the phrasing (in other words, do not try to make up questions – find existing survey instruments in the literature that support the phrasing that you suggest). Students should analyze three DIFFERENT conceptual frameworks in the Fortenberry book. Students will not earn credit for analyzing the same conceptual framework to respond to all three DQs. HEADS UP! This is exactly what you will have to do in your Week 7 paper. You will have to document how you will measure the variables in your Week 4 paper. You are…

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