Case analysis of Carlsberg

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Conduct an industry environment analysis. Is Carlsberg A/S in an attractive industry?

Identify the reasons for Carlsberg A/S’ mergers and acquisitions (M&As)? What type of the M&A strategy does Carlsberg A/S use?

Describe Carlsberg A/S’ international corporate-level strategy.

Integrating the results of the analysis, do you think Carlsberg A/S’ decision to go into the emerging markets is a good decision? Summarize your findings and propose recommendations that could improve Carlsberg A/S’ market performance in the industry.

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