How does Google motivate their employees?

I need some help getting started on this paper. All ideas and suggestions are welcome.

Motivational strategies: Identify in your paper which of the following strategies Google uses to motivate employees:

a. Employee empowerment
b. Selection and training
c. Incentives
d. Benefits
e. Quality programs
f. Managerial roles
g. Goals and objectives
h. Performance appraisals
i. Job design
j. Alternative work schedules
k. Stress management
l. Leadership style
m. Other

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Interesting topic! One approach to help you with an assignment like this one is to provide information from various sources (google website, and others) for each strategy that is listed on its website, which will get you started on this interesting paper.

Your paper will have an Introduction (e.g., introducing topic; thesis or purpose statement: The purpose of this paper it to…), Body (e.g. arranged around the following strategies), Conclusion (e.g. restate thesis or purpose statement; tie up main points).

Google is a public and profitable company focused on search services. Named for the mathematical term “googol,” Google operates web sites at many international domains, with the most trafficked being Google is widely recognized as the “world’s best search engine” because it is fast, accurate and easy to use. The company also serves corporate clients, including advertisers, content publishers and site managers with cost-effective advertising and a wide range of revenue generating search services. Google’s breakthrough technology and continued innovation serve the company’s mission of “organizing the world’s information and making it universally accessible and useful.” (

Also see Google history for Introduction at URL: Also include an introduction to employee motivation and how certain strategies motivate employees.

Now, let’s go through the following strategies that are linked to employee motivation, drawing information from the Google website or other relevant websites, which you can draw on for your final paper.

1. Motivational strategies. How does Google motivate their employees? Motivational strategies – identify in your paper which of the following strategies Google uses to motivate employees:

a. Employee empowerment.
Ugboro and Obeng (1996) found a positive correlation between top management leadership, employee empowerment, job satisfaction, and customer satisfaction.

Google reports to be ” continually working to perfect a work environment that is inclusive, collaborative, and innovative” ( which empower employees.

“This highly communicative environment fosters a productivity and camaraderie fueled by the realization that millions of people rely on Google results. Give the proper tools to a group of people who like to make a difference, and they will.”

Two strategies that facilitate employee motivation at Google are employee empowerment and job satisfaction, promoted through top management leadership and commitment to the Google’s goal of customer satisfaction by creating an organizational climate that emphasizes total quality, customer satisfaction and employee involvement. Therefore, two employee empowerment strategies used to motivate employees are creating a climate that emphasizes total quality, customer satisfaction, and employee involvement. (

Empowered employees are highly motivated. They are:

1. People are sharply aligned with corporate vision and strategies
2. Individuals and teams are empowered and have a decision-making authority
3. People hate and fight bureaucracy relentlessly at all organizational levels
4. Innovators have freedom to experiment, fail, and begin again more intelligently

b. Selection and training

” Google’s hiring policy is aggressively non-discriminatory and favors ability over experience.” ( “The result is a staff that reflects the global audience the search engine serves. Google has offices around the globe and Google engineering centers are recruiting local talent in locations from Zurich to Bangalore. Dozens of languages are spoken by Google staffers, from Turkish to Telugu. When not at work, Googlers pursue interests from cross-country cycling to wine tasting, from flying to frisbee. As Google expands its development team, it continues to look for those who share an obsessive commitment to creating search perfection and having a great time doing it.” ((

c. Incentives


“Google considers diversity a business imperative. We actively support diversity through our pre-university outreach initiatives, support of university students, partnerships with professional organizations, and continually working to perfect a work environment that is inclusive, collaborative, and innovative.

d. Benefits

The only benefit that I located for this section is: Scholarship programs (see You might need to go to, to check it out for other beneefits that you might locate.

e. Quality programs

“Google founders Larry Page and Sergey Brin recruited Eric Schmidt from Novell, where he led that company’s strategic planning, management and technology development as chairman and CEO. Since coming to Google, Eric has focused on building the corporate infrastructure needed to maintain Google’s rapid growth as a company and on ensuring that quality remains high while product development cycle times are kept to a minimum.” (

Google reports to provide quality products aimed at meeting the needs of a diverse set of user: “We strive to be a local company in every country that we operate and we understand that our users all have different cultures, languages and traditions. It drives the projects we work on, the people we hire and the goals we set ourselves. We go to great lengths to create products that are useful to our user wherever they are and we’ve found that this commitment to diversity and to our users has been key to our success.” (

f. Managerial roles

The corporate culture is unique with a flat structure, with flexible managerial roles.

“Google’s emphasis on innovation and commitment to cost containment means each employee is a hands-on contributor. There’s little in the way of corporate hierarchy and everyone wears several hats. The international webmaster who creates Google’s holiday logos spent a week translating the entire site into Korean. The chief operations engineer is also a licensed neurosurgeon. Because everyone realizes they are an equally important part of Google’s success, no one hesitates to …