Marketing & Erikson’s Theory

Any help and suggestions for #1 and #2 would be appreciated, and if you could locate an article(s) supporting Erikson’s theory that would also be much appreciated as well. Thank you.


Your group has been hired by an advertising firm that is developing a series of commercials for family-oriented products geared toward the entire family. They want to develop a series of commercials that will target family members at various life stages. Your group needs to thoroughly describe Erikson’s theory of Psychosocial development. In your description of each stage, identify and analyze a television, movie, or literary character for each stage of the theory. The marketing firm will use this information as they develop commercials targeting each developmental stage. Finally, provide a review of three recent studies utilizing a theory of development.

The advertising firm has requested that you submit a report summarizing your research in this area. Therefore, your group should submit one combined Word document that conforms to the following directions:

  1. Give a description of Erikson’s theory, including the stages of development using the criteria listed above.
  2. Identify a character at each stage.
  3. Choose three of the following studies found in the Library article search engine Psychology and Behavioral Sciences Collection.
  4. For each one you choose, describe the study and discuss how it supports or does not support the information you have written in your report about Erikson. Specifically:

o Which particular aspects of the theory does the study examine?
o Do the experimental or discussion results strengthen or weaken the theory and you ideas? Why?
o Do you agree or disagree with the conclusions? Why or why not?

Studies found in the cybrary article search engine Psychology and Behavioral Sciences Collection:
? Reexamining Gender Issues in Erikson’s Stages of Identity and Intimacy by Horst, Elisabeth A.
? Individuation and Attachment in Personality Development: Extending Erikson’s Theory by Franz, Carol E.; White, Kathleen M.
? Egocentrism in Older Adults: Piaget’s Three Mountains Task Revisited by McDonald, Lorraine; Stuart-Hamilton, Ian.
? Piaget on Childhood by Siegler, Robert S.; Ellis, Shari.
? Vygotsky and Identity Formation: A Sociocultural Approach by Penuel, William R.; Wertsch, James V.
? Attachment, Social Rank, and Affect Regulation: Speculations on an Ethological Approach to Family Interaction by Sloman, Leon; Atkinson, Leslie; Milligan, Karen; Liotti, Giovanni.
? An Ethological Perspective by Stevenson-Hinde, Joan.
? Integrating Biological, Behavioral, and Social Levels of Analysis in Early Child Development: Progress, Problems, and Prospects by Granger, Douglas A.; Kivlighan, Katie T.
? Nonshared Environmental Influences on Individual Differences in Early Behavioral Development: A Monozygotic Twin Differences Study by Asbury, Kathryn; Dunn, Judith F.; Pike, Alison; Plomin, Robert.
? The Home Environments of Children in the United States Part II: Relations with Behavioral Development through Age Thirteen by Bradley, Robert H.; Corwyn, Robert F.; Burchinal, Margaret; McAdoo, Harriette Pipes; Garcia Coll, Cynthia.
? Relationships Among Paternal Involvement and Young Children’s Perceived Self-Competence and Behavioral Problems by Culp, Rex E.; Schadle, Stephanie; Robinson, Linda; Culp, Anne M.
As with all assignments in which you are referring to someone else’s writing, cite any sources used and format them according to the requirements of the APA style guide.
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Solution Preview

Please see the attached file. I provided some some updated information below in addition to the response attached.


One ‘famous’ movie that comes to mind is the Titanic, and it has characters of the later stages of Erikson’s theory and most people have seen the movie. Children seem to be the hardest to choose, but I chose some that most people should know for each age group (see chart attached).

Briefly, you need to describe each stage and then apply it to a character for each stage. It is often beneficial to use characters that most people are familiar with, if possible. Let’s go with characters from the following television shows and movies:

  1. The Simpson’s, for the younger stages;
  2. Roseanne is also familiar television series to consider for the middle aged characters.
  3. The Movie, the Deceiver, for one of the younger children
  4. The Movie, the Titanic for the older children and adults.
  5. The familiar soap opera: General Hospital for another child character.

The information comes from the following websites:

. See the Movie, the Deceiver child character, at
· For the Simpson’s click or and
· For the television series Roseanne click
. For soap opera General Hospital children see
· See the movie Titanic characters at

Erikson’s Psychosocial Stages (the source is listed at the end of this section)

  1. Stage I (0-1): Infant

E.g. Simpson’s Character: Maggie (1 years old) Trust vs. mistrust (mother to get, to give in …