I’m studying for my Business class and need an explanation.
. So focusing on just Alibaba the e-commerce site, how would we describe characteristics like monetization strategy and governance model? In this case governance strategy refers to how they manage the online presence or participate with others in providing an online commerce presence. Are their online brands all managed as in-house operation or through some other relationship (i.e., joint venture, strategic partnership, etc.)?
How does Alibaba.com fair in relation to the three groups of good online business practices found in the notes?