Web-Based Research Paper

I’m studying for my Marketing class and don’t understand how to answer this. Can you help me study?

Each student will write a brief paper using web-based research on a company of your choice, i.e., any company (public, private, for/non-profit, etc.) with a website. ▪ The body of the paper should be one-page, single spaced with 12 point font (papers longer or shorter than one page will be penalized). ▪ The paper shall also have a Cover page and a References page. ▪ The paper must be well written in paragraph format and should be both spell-checked and “clarity-checked”. ▪ The paper must include the name of the company, description of the business, primary goods/services, location of headquarters, the internet address and why you selected this particular company ▪ The paper must also address at least two (2) Operations Management topics as listed in the course outline. Some examples are listed below: ▪ What are the competitive dimensions and the competitive positioning of the company? ▪ What type of production and/or service processes does the company utilize? ▪ What is the company’s approach to social responsibility? ▪ What is the company’s approach to outsourcing and/or offshoring? ▪ What is the company’s approach to sustainability? ▪ You must also include three (3) questions that you would ask if you had an interview with the company.

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