Week 5 Discussion | “Deflating The Secret Behind Super Bowl Ads”

Can you help me understand this Marketing question?

“Deflating The Secret Behind Super Bowl Ads” Please respond to the following:

Note: Your initial discussion post and / or reply(ies) can be the traditional keyboarded entry, or you can use a video response (See the Job Aid in the Student Center of the online course).

  • The Super Bowl is the most watched program on television, and many just tune in to watch the ads. What are the advantages of advertising during the Super Bowl? What are the disadvantages of advertising during the Super Bowl? Identify one ad from the most recent Super Bowl and research gains from that particular ad, looking for possible advantages and disadvantages of that specific ad. How can Super Bowl advertising impact brand recognition, brand recall, ratings and effective reach?

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